Spurred on by their loyal clientele and the belief that waxing is a lifestyle, not an occasional treat, the founders of Waxing the City followed their hunch that a dedicated waxing studio was a good bet. And it was! From the start, the founders were committed to hiring the best and making them better. They also chose Self Esteem Brands to partner with to offer their world-class concept to franchisees across the country.


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