Basecamp Fitness was developed by Nick Swinmurn, the founder of Zappos, and currently has five locations – three near Los Angeles and two in the San Francisco area. Additional corporate-owned studios are now being built to explore consumer preferences and to perfect the Basecamp Fitness experience – with plans to begin franchising in the U.S. and internationally in 2020. Basecamp Fitness’ development team believes the concept, which features high-energy workout sessions, has a global growth potential of thousands of franchised studios.